Adapting Google Ads strategy for the AI era

AI has been a gift to small business marketing in plenty of ways. But there's one casualty nobody warned us about: Google Ads is having a rough time, and it's dragging small advertisers down with it. For years, this was the reliable workhorse – a low-cost way to get clickable ads in front of people searching on Google or scrolling YouTube. Simple, predictable, effective. Then AI overviews arrived and started eating the page. Now Google searches serve up a slab of AI-generated answer before a user even gets to the ads or organic links, and people have grown used to not clicking anything below the fold.
AI has been a gift to small business marketing in plenty of ways. But there’s one casualty nobody warned us about: Google Ads is having a rough time, and it’s dragging small advertisers down with it. For years, this was the reliable workhorse – a low-cost way to get clickable ads in front of people...

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