A Summer Read Worth Its Weight

If you're stretched out on holiday looking for an easy read, or stuck at home while the Silly Season bites, do yourself a favour and pick up the Little Red Book of Selling by Jeffrey Gitomer. It's just the tonic. It's short, it's sharp, and it's a cracker. I first read it years ago and I still go back to it, which tells you something. It's very much of its time, and all the better for it: no fluff, no jargon, just real nuggets that genuinely motivate. And here's the thing, it's not just for salespeople. It's for anyone in business. Because whether you sell for a living or not, you need to understand how selling works. Sales is the lifeblood of every business. Full stop.